新质生产力，是2023年9月习近平总书记在黑龙江考察调研期间首次提到的新的词汇，是以科技创新为主的生产力，是摆脱了传统增长路径、符合高质量发展要求的生产力，是数字时代更具融合性、更体现新内涵的生产力。其重要的组成“数字生产力”“绿色生产力”“蓝色生产力”，离不开设计创新的有力推动，离不开前瞻性的设计理念指引，离不开设计教育和人才培养的保障。

因此，带着对新质生产力的探索开展教学，成为工业设计学院融贯宏观环境和现实需求的常态。这种探索不仅体现在设计新方向、新命题、新理念、新风格等方面，更主张深层触达设计教育的基础性（如思维的、方法的、实践的、历史的）方面。探索性的设计教学不仅扩充了设计知识的信息量，更探讨了设计知识的非信息内容，将设计领域知识的深层问题置于表层予以考虑。将看似对立的事物整合在一个相互关联的网络之中，体现了更为乐观和进取的态度。使教学相长、学学相长成为一种可能，也为面对未来的变革添注了更多的信心。

本届毕业生是经历了疫情考验，迈进后疫情时代的大学生，所面对的挑战和压力远比往常的毕业生更多。然而，这些经历让你们变得更加坚强、勇敢和有韧性。在未来的道路上，无论遇到怎样的困难和挑战，请保持乐观和坚定的信念。勇敢地面对未知，勇敢地追逐梦想，去创造属于自己的精彩人生。

The term “New quality productive forces” was introduced by General Secretary Xi Jinping during his inspection tour of Heilongjiang Province in September 2023, it refers to productivity led by technological innovation that breaks away from the traditional mode of economic growth and development pathway and meets the requirements of high-quality development. It refers to the productivity which is more integrated and embodies new connotation in the digital era. Its key components “digital productivity”, “green productivity”, “blue productivity”, are driven by design innovation, guided by forward-looking design concepts, and guaranteed by design education and talent cultivation.

Therefore, teaching with the exploration of New quality productive forces has become the normal practice of the School of Innovation Design to integrate the macro environment and real needs. This kind of exploration is not only reflected in new directions, propositions, concepts and styles of design, but also touches on the foundations of design education (e.g., thinking, methodology, practice and history). Exploratory design teaching not only expands the information content of design knowledge, but also explores the non-informational content of design knowledge, placing the deeper issues of knowledge in the design field on the surface to be considered. Integrating seemingly opposing things into an interconnected network reflects a more optimistic and enterprising attitude. It makes it possible to teach and learn from each other, and adds more confidence to face the changes ahead.

This year’s graduates are university students who have gone through the trials of the epidemic and entered the post-epidemic era, facing far more challenges and pressures than former graduates. However, these experiences have made you stronger, braver and more resilient. In the future, no matter what difficulties and challenges you encounter, please remain optimistic and firm in your beliefs. Courageously face the unknown, bravely chase your dreams, and create your own wonderful life.

第一阶段

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在产业升级转型和设计范式转变背景下，产品设计系以“新文科”建设为契机，以“艺科融合”为目标，关注用户需求、价值创造和商业模式等复杂何题，綜合运用“有形产品”和“无形服务”手段，来实现产品创新，创造美好生活。2024届本科毕业设计，内容层面不仅包含以生活方式创新、CMF创新、体验创新和价值创新为核心的泛家居产品设计，也包括注重内容创新、流程创新和社会创新的文旅服务设计；主题层面则聚焦于智能康养、亲子互动、情感设计、反内卷设计、居家工作、CMF与社交、桌游设计、研学服务、古镇文旅、Citywalk等。

In the context of industrial upgrading and design paradigm transformation, the Product Design Department takes the opportunity of “new liberal arts” construction and “art-science integration” as its goal, focusing on complex issues such as user needs, value creation, and business models, and comprehensively uses the means of “tangible products” and “intangible services” to achieve product innovation and create a better life.The content of the 2024 undergraduate graduation design includes not only the pan-home product design with lifestyle innovation, CMF innovation, experience innovation and value innovation as the core, but also the cultural travel service design focusing on content innovation, process innovation and social innovation. The theme level focuses on intelligent health care, parent-child interaction, emotional design, anti-roll design, home work, CMF and social, board game design, research services, Guzhen cultural travel, Citywalk, etc.