CMF by Nothing
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Wonderful by design
CMF, a sub-brand of Nothing, is a London-based consumer technology brand that aims to make great design more accessible while delivering an uncompromised user experience through a focus on core product functionalities.
As designers, it’s our responsibility to question the world.
The objects that surround us and their true meaning.
That includes technology.
The very core of our everyday existence.
But if tech is so important to us, why don’t we take more pride in how it looks?
How it makes us feel?
Let’s make great design accessible for all.
By creating thoughtful devices that are both beautiful and functional.
That can act as sources of joy and self-expression.
To do that, we reject indifference. Carefully considering every detail. Colour. Material. Finish.
To make the necessary, brilliant.
The essential, wonderful.
https://at.nothing.tech/pages/about-cmf