生活设计教研中心

本毕业设计针对饮品行业“选择过载-需求错配”矛盾，以广州美术学院学生为研究对象，旨在通过轻量化交互与场景化算法设计，构建高效且具情感共鸣的决策辅助系统。研究基于行为经济学与交互设计理论，结合席克定律（Hick’s Law）和选择过载理论（Choice Overload），提出“2题速配测试+动态场景推荐”双模块解决方案，并验证其科学性与实用性。

Aiming at the contradiction of “choice overload-demand mismatch” in the beverage industry, this paper takes the students of Guangzhou Academy of Fine Arts as the research object, aiming at building an efficient and emotional decision-making assistant system through lightweight interaction and scene algorithm design. Based on behavioral economics and interaction design theory, combined with Hick’s Law and Choice Overload theory, this paper puts forward a two-module solution of “two-question speed matching test+dynamic scene recommendation”, and verifies its scientificity and practicability.